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ABOUT

Catherine Lacasse Public Relations is a solo business that has existed for 9 years. With more than 20 years of experience in the field of public and press relations, communication strategies and event organization, I have acquired, over time, in-depth experience in my chosen field, alpine skiing and everything related to it. I also led several strategic communication and press relations campaigns for both international companies and growing companies in the fields of tourism and culture. What sets me apart is without a doubt my impeccable bilingualism, where my expertise in translation adds another asset to my service offer to my Quebec, Canadian and international clients.



Since the very beginning of my career, I have had to position athletes, products and events in the ski world in the media. I later climbed to the head of the public relations department for Mont Tremblant Resort with the aim of promoting the destination around the world.

Once on my own, I was given the role of public relations officer for the Canadian alpine ski, ski cross and Paralympic team. I orchestrated press relations from the meteoric rise until the retirement of the most decorated skier in the history of Canada, Erik Guay, in addition to the forty or so Canadian ski team members from all over the country. I have always maintained relationships of trust with several key players in the ski industry. It's no secret to anyone who knows me; I am a winter girl, who thrives on snowfalls, who is in a hurry in the cold to see the mountains open their lifts.

Media relations is my job, writing is my favorite thing, and skiing is what keeps me alive!